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Content Strategy for Blogs & Social Media
This course focuses on planning and creating content that aligns with your brand goals and audience needs. You’ll learn how to develop content themes, research topics, choose formats, and build a publishing calendar. It covers writing for different platforms, repurposing content, and measuring performance. With case studies and templates included, learners can immediately apply what they learn. Ideal for business owners, creators, and marketing teams, this course ensures you consistently produce valuable, strategic content that builds authority and drives results.
Description
Great content without a strategy gets ignored. This course teaches you how to build a content strategy that aligns with your business goals, engages your audience, and drives consistent growth across blogs, social media, and digital platforms. You’ll begin by defining your content objectives — traffic, leads, conversions, or engagement — and mapping your customer journey. Then, you’ll identify content themes (pillars), key formats, and tone that match your brand’s voice and audience needs. The course guides you through planning long-form blog posts, short-form social content, and evergreen vs trending content. You’ll learn how to conduct keyword research for SEO, repurpose content across platforms, and use tools like Google Trends, AnswerThePublic, and Ubersuggest to find topics that resonate. You’ll also learn how to build a content calendar, write briefs for writers or creators, and measure success using KPIs like impressions, shares, time on page, and conversions. Whether you're working solo or with a team, templates and workflows help streamline your process. Special lessons cover content distribution, repurposing videos into posts, and creating content series that build loyalty over time. You’ll walk away with a documented, month-by-month plan you can execute consistently. By the end, you’ll have a full-funnel content strategy that turns followers into fans, visitors into leads, and posts into assets that work for your brand — long after they’re published.
Reviews
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Ryo Kobayashi
Excellent Course
この製品のおかげで、毎日がとても楽になりました。
Haru Watanabe
Excellent Course
文句なしの最高の製品です。もっと早く出会いたかったです。
Yuki Suzuki
Excellent Course
非常に品質が高く、安心して使えます。大満足です。
Aoi Tanaka
Excellent Course
使い始めてすぐに良い変化を感じました。素晴らしいです。
Kotaro Ito
Excellent Course
この製品は本当に役立ちました。期待以上の効果です。