Description

It doesn’t matter how much traffic you get if no one converts. This course teaches you how to increase your website’s conversion rate through user behavior analysis, A/B testing, and data-backed UX improvements. You’ll start by defining what a conversion means for your business — whether it's a sale, sign-up, download, or form submission. Then, you’ll audit your website or landing page using tools like Hotjar, Google Analytics, and Microsoft Clarity to identify where users drop off. You’ll learn CRO techniques such as optimizing CTAs, reducing friction in forms, enhancing mobile usability, improving load speed, and using social proof effectively. Real examples show how small UX changes can result in big gains. Modules include designing and running A/B tests, heatmap reviews, scroll tracking, and split-testing headlines, images, and layouts. You’ll also learn how to build CRO dashboards to monitor lift and long-term performance. By the end, you’ll be able to turn more visitors into customers — without spending more on traffic. Ideal for marketers, UX designers, founders, and performance-focused teams.