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Customer Journey Mapping
This course teaches how to visualize and analyze the steps customers take from awareness to purchase and retention. Learners will explore customer personas, touchpoints, pain points, and emotional triggers. The course includes mapping templates and case studies to help you build actionable journey maps. It’s ideal for marketers, UX designers, and product managers looking to improve user experience and align internal processes. By the end, you'll be able to design and refine experiences that meet customer needs and drive loyalty.
Description
Understanding your customer’s experience from first touch to post-sale is essential to optimizing conversions, retention, and satisfaction. This course teaches you how to map the full customer journey — visualizing every stage of interaction with your brand and identifying key opportunities to improve. You’ll begin by defining buyer personas and understanding the psychological and emotional journey a customer takes — from awareness and consideration to purchase and loyalty. Then, you’ll map out each step of the journey across channels: website, social media, email, sales, support, and onboarding. You’ll learn to identify friction points, content gaps, or messaging inconsistencies that cause drop-offs or confusion. The course provides journey mapping templates, whiteboard frameworks, and customer feedback analysis tools so you can build your own custom map with clarity and focus. Practical modules show how to align marketing messages with the buyer’s mindset, how to create supportive content at each touchpoint, and how to use tools like Lucidchart, Miro, or even Google Sheets to visualize the journey effectively. You’ll also explore how to involve stakeholders — from product to customer service — to ensure that your brand delivers a seamless and satisfying experience end-to-end. By the end of the course, you’ll have a complete, actionable customer journey map that helps your team optimize campaigns, personalize messaging, and elevate the customer experience. Whether you're a marketer, founder, or UX designer, this course ensures you design with your customer in mind — every step of the way.
Reviews
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Luna Ito
Excellent Course
非常に使いやすく、効果も抜群です。買ってよかった！
Sota Suzuki
Excellent Course
文句のつけようがない製品です。皆にお勧めします。
Riko Sato
Excellent Course
質の高さに感動しました。これは間違いなく最高の買い物です。
Kosei Tanaka
Excellent Course
期待通りの効果で、とても満足しています。
Hinata Kobayashi
Excellent Course
この製品は本当に素晴らしいです。日常生活に欠かせません。