Description

Marketing decisions should be guided by facts — not guesses. This course helps marketers and business owners learn how to use data to evaluate campaigns, optimize content, and increase ROI. You’ll start by defining clear marketing goals and the KPIs that align with them: traffic, CTR, conversion rates, cost per lead, and ROAS. Then, you’ll explore tools like Google Analytics, UTM tracking, and social media insights to collect and organize your data. The course shows how to run A/B tests, read heatmaps, and interpret user behavior. You’ll learn how to use dashboards to monitor trends, identify outliers, and take action — from adjusting ad creatives to rethinking landing page design. Case studies illustrate how companies use data to inform budget allocation, channel performance, and messaging strategies. You’ll also learn how to avoid data overload by focusing on what truly matters. By the end, you’ll be equipped to make smarter marketing decisions, backed by data — not guesswork.