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Digital Strategy & Planning
This course provides a strategic overview of how to plan, structure, and execute effective digital campaigns. Learners are introduced to marketing frameworks, competitor analysis, audience targeting, budgeting, and multi-channel planning. The course includes templates and tools used in real agencies and businesses. It's ideal for professionals who want to shift from tactical execution to strategic leadership. By the end, learners will be able to define KPIs, allocate budgets, and integrate various channels like search, email, and social into a unified digital strategy that aligns with business goals.
Description
Learn how to build a holistic, long-term digital marketing strategy in this course designed for marketers, business owners, and digital teams. It’s about seeing the big picture — from setting clear goals to selecting the right channels and allocating resources efficiently. You’ll begin by defining your brand objectives, identifying key performance indicators (KPIs), and assessing your current digital presence. Then, you’ll dive into channel planning — SEO, paid media, social, email, and content — and learn how to create an integrated campaign that speaks to your target audience at each stage of the funnel. The course also teaches you how to create a 90-day digital roadmap, manage content calendars, and measure success with the right analytics tools. Budget planning, team roles, and campaign iteration are also covered to ensure your strategy is realistic and executable. With real-world case studies and downloadable planning templates, you’ll leave with a complete toolkit for building digital plans that are data-driven, customer-focused, and adaptable to change. By the end, you’ll be able to confidently lead digital initiatives, present plans to stakeholders, and align your marketing actions with measurable business outcomes.
Reviews
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Sofia Carter
Excellent Course
Highly recommend this! It's incredibly effective and easy to incorporate.
Daniel Nelson
Excellent Course
This product is a game-changer. I'm so impressed with its quality.
Abigail Baker
Excellent Course
Couldn't be happier with this purchase. It's truly a cut above the rest.
Alexander Adams
Excellent Course
A top-tier product that delivers consistent, excellent performance.
Evelyn Green
Excellent Course
Simply amazing! This product has brought such positive changes.