Description

Data is the foundation of every successful eCommerce business. This course teaches store owners, marketers, and analysts how to use eCommerce analytics to understand performance, identify bottlenecks, and make data-driven decisions that increase conversions and revenue. You’ll start by learning how to set up tracking tools like Google Analytics 4 (GA4), Shopify analytics, and Meta Pixel. You’ll explore how to track key eCommerce metrics: conversion rate, cart abandonment, AOV, ROAS, CLTV, and bounce rate. The course walks through building dashboards that visualize your store’s funnel — from homepage visits to checkout. You’ll learn how to segment users, analyze behavior flow, and identify high-converting products or traffic sources. You’ll also explore attribution models, event tracking, and integrations with ad platforms. Bonus modules cover how to run reports that inform marketing strategy, CRO efforts, and product decisions. By the end, you’ll be able to translate raw data into actionable insights — helping you scale smarter, not just faster.