Description

With Universal Analytics sunsetted, Google Analytics 4 is now the new standard — but it comes with a steep learning curve. This course helps you quickly understand GA4’s key features, so you can track user behavior, measure marketing impact, and make better decisions. You’ll begin by setting up GA4 correctly: installing tags, linking Google Ads, and configuring events and conversions. Then, you’ll learn the new interface — what replaced bounce rate, how sessions and users are tracked, and how engagement metrics work. You’ll explore real-time data, traffic acquisition reports, and user paths. Modules cover setting up custom reports, audiences, and funnel exploration. The course also highlights differences from Universal Analytics so you can transition smoothly. By the end, you’ll be comfortable using GA4 to find insights, fix issues, and build a data-driven mindset. This course is ideal for marketers, analysts, and business owners who rely on performance data to grow.