Description

Effective dashboards give marketers the insights they need to make fast, data-driven decisions. This course teaches you how to build customized marketing dashboards that track the right KPIs across campaigns, channels, and funnels — all in one place. You’ll begin by identifying the most critical marketing metrics — such as traffic sources, conversion rates, customer acquisition costs (CAC), return on ad spend (ROAS), and lead quality. You’ll then learn how to prioritize KPIs by objective: awareness, engagement, lead generation, or sales. The course introduces dashboard tools like Google Data Studio, Looker, Tableau, and Excel — showing how to connect them to data sources like GA4, Meta Ads, Google Ads, Mailchimp, HubSpot, and Shopify. You’ll learn how to create dynamic charts, tables, filters, and alerts to keep your team informed in real time. With hands-on demos, you’ll design dashboards for specific goals — ad performance, email campaign metrics, eCommerce sales, and funnel tracking. You’ll also explore how to present insights clearly to clients or leadership and avoid clutter, vanity metrics, or misinterpretation. By the end of the course, you’ll be able to create professional, shareable dashboards that tell a clear story — helping you optimize faster, communicate better, and track ROI with confidence.