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Retention Marketing Tactics
This course teaches how to keep customers engaged and coming back. It covers email automation, loyalty campaigns, customer feedback loops, and personalized messaging strategies. Learners explore segmentation, re-engagement flows, and win-back techniques. By the end, you’ll be able to build retention systems that extend customer lifetime value and reduce churn. Ideal for marketers, CRM managers, and e-commerce teams, this course helps turn one-time buyers into repeat customers and loyal fans of your brand.
Description
Acquiring new customers is important — but retaining existing ones is more profitable. This course teaches proven tactics to keep your customers engaged, loyal, and coming back, using email, SMS, loyalty campaigns, and personalized experiences. You’ll start by understanding key retention metrics: churn rate, CLTV, repeat purchase rate, and engagement scores. Then, you’ll learn how to identify drop-off points in your customer journey and create re-engagement strategies to bring users back. The course includes tactical breakdowns of win-back email flows, loyalty tiers, post-purchase sequences, and customer feedback loops. You'll also explore segmentation strategies — sending the right message at the right time based on behavior and purchase history. Practical examples show how to personalize offers, surprise high-value customers, and create frictionless reordering experiences. Tools like Klaviyo, Mailchimp, Yotpo, and Shopify flows are demonstrated for automation and campaign management. By the end, you’ll be equipped with repeatable tactics to increase customer lifetime value — while reducing acquisition costs. Whether you're in SaaS, eCommerce, or services, this course makes retention a growth engine, not an afterthought.
Reviews
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Stella Moore
Excellent Course
A fantastic addition to my daily routine.
Owen Davis
Excellent Course
Exceeds expectations in every aspect.
Nora King
Excellent Course
Excellent quality, I would highly recommend this.
Wyatt Baker
Excellent Course
Very impressed with its effectiveness and durability.
Penelope Allen
Excellent Course
This product is a true asset. So happy with the results.